BMW Experience Center

Founded in 1916, the roots of Bayerische Motoren Werke can be traced back to two German companies — Rapp Motorenwerke and Bayerische Flugzeugwerke. With its beginnings in building aircraft engines, BMW soon found success in producing motorcycles in 1923. In 1928, BMW acquired Automobilwerk Eisenach and ventured into automobile manufacturing. Today, BMW’s mission is to become the world’s leading provider of premium products and services for individual mobility.