PRADALAND 11.01-11.30

Since 1913, Prada has been creating dialogue and challenging conventions, signalling new changes with radical elegance, intellectual purity, and unrestricted creative experimentation. Today, Prada rethinks beauty. Reimagining existing definitions and expectations, Prada proposes a free-thinking, avant-garde vision of beauty activated by tech and creativity. Prada Beauty opens new perspectives and possibilities of self-reinvention that is timeless, yet always evolving.