In 2025, coinciding with Cristiano Ronaldo's legendary 40th birthday, we are proudly announcing the grand opening of CR7® LIFE Museum Hong Kong at K11 MUSEA in July, along with limited VIP package promotions. As the first and exclusive attraction in Asia, we are bringing you a showcase of the football GOAT's LIFE (Legacy In Football Experience), which features his legendary career, an extraordinary collection of trophies, interactive exhibits, and a UR CR7 YouTube studio replica, as well as an official CR7® LIFE merchandise store. In addition to this immersive experience, you're cordially invited to enjoy a VIP premium experience that includes a guided tour, access to the UR CR7 YouTube studio replica, and more. Reserve your one-of-a-kind VIP experience (limited availability on a first-come, first-served basis) through K11experience.com.

On 5 Feb at 7PM, a celebration of the GOAT will be held at G/F, Promenade, K11 MUSEA. Free giveaways of special and limited souvenir will be available! A shout-out to all football fans, it's time to show your love and passion and give your birthday wishes to our legend. See you there!

Create a masterpiece of shadows and light! In the artistic realm of Serge Lutens, he embodies the role of an artist, unveiling his new essentials for sculpting the face and outlining the eyes through the interplay of light and shadow with complementary colors.

Visit Serge Lutens K11 MUSEA boutique to experience the new novelties from Nécessaires de beauté – Fondu enchaîné eyeshadow palette and Spectral cushion foundation. You can also enjoy exclusive festive offers at K11 MUSEA, perfect for creating a unique, dazzling look to cut a fine figure in the year-end parties.

Serge Lutens plays with nuances and colours to offer Fondu enchaîné eyeshadow palette, featuring 4 complementary refined shades: blue, violet, brown or gold, achieving multiple looks with the fine and airy powders. The new Spectral cushion foundation is reinvented from the signature Spectral foundation. Under its soft touch, its lightweight veil creates a second-skin effect for an even, matte, and luminous complexion.

KLUB 11 Member Exclusive

1. Receive a complexion experience set (worth: HK$520) upon purchase of any foundation products.
2. Receive a festive experience set of fragrance, body care and complexion (worth: HK$975) upon purchase of any foundation products with eyeshadow palette and lipstick.

*Limited quantities; on a first-come, first-served basis. Terms and conditions apply.

Location: B130, B1, K11 MUSEA
Opening Hours: 10:30AM – 9PM

The boutique features a unique exterior composed of red, streamlined curves that effortlessly attract attention of passersby with the latest campaign visuals featuring Global Brand Ambassador Yonna Lim on the lightbox, the long-awaited Qeelin boutique opens on 21 December, on the first floor of K11 MUSEA.

Upon entering the store, customers can discover more upon entering the store and witness Qeelin’s iconic creations, particularly the timeless and iconic Wulu, the elegant Yu Yi that represent luck and the playful Bo Bo, offer a glimpse of Qeelin’s latest creations over the years through its creative journey.

Demonstrating the mastery of jewellery design over the years, every piece of the Qeelin’s treasure carries a rich cultural connotation, reinventing traditional symbols and integrating Chinese heritage with contemporary Western designs.

Location: Kiosk LA106, 1F, K11 MUSEA
Opening Hours: 11AM – 9PM

Scammers are constantly evolving their tactics, so why not stay one step ahead? The Fraud University is now open for enrolment. Enrol in "Fraud University" now to acquire anti-fraud skills and protect yourself from scams.

At Fraud University, you’ll relive your campus life as a student, exploring various faculties and facilities!

From the static library to interactive biology lab and the physical education activity room; each area reveals scam tactics and teaches you how to respond wisely.

The exhibition design fully captures the essence of campus life, complete with fun photo spots, including a 1.6 meter tall statue of the Fraud University Principal Cat, and a classroom-themed "mock exam" to test your "vulnerability index". This learning journey will be truly unforgettable!

All enrolled students who complete special hidden tasks will receive exquisite a souvenir^ to commemorate your commitment to fighting fraud.

Fraud University welcomes everyone, regardless of age or background. Anyone can become a fraud prevention expert and achieve the goal of "Spot scams & stay safe"! Enrolment is free, and we promise it’s no scam!

Date: 25 January 2025 - 16 February 2025
Location: 6/F, KUNSTHALLE, K11 Art & Cultural Centre, K11 MUSEA (Open to public)
Opening Hours: 1PM - 8PM

*HSBC's "Fraud University" is a fraud prevention exhibition in Hong Kong.
^Limited quantity, while stock lasts. The information and offers are intended for persons in Hong Kong only.